LEAN Technologies
UAE
Series B
$105M in Funding
Q1 2025
Project Overview
Lean makes it easy for developers to connect to users’ bank accounts - giving startups the financial data access they need without the usual complexity. Their API ensures that every connection is secure, reliable, and developer-first.
Lean partnered with us to streamline their brand expression, working alongside their marketing team to sharpen the visual identity and bring consistency across all touchpoints.
The Problem
Despite having a strong product and visual presence, Lean lacked clear brand guidelines. Frequent changes in colour palettes and graphic styles diluted their brand integrity - making campaigns feel disconnected from the core identity.
Our role: unify the brand, define a consistent visual language, and equip their team with scalable, design-led assets.
Deliverables
Funded! 🎉
Shortly before Lean engaged us. They secured $67.5M in Series B Funding Led by General Catalyst, Solidifying Its Position as the Leading Fintech Infrastructure Platform in the Middle East.
