Book a demoHow to get your startup cited by ChatGPT and Perplexity
Note: Buyers now ask AI for recommendations. Here is the AEO playbook to get your brand into those answers, plus the tools to track whether it is working.
A growing share of your buyers no longer start at Google. They ask ChatGPT, Perplexity or Google's AI Overviews for the best tool, the best agency, the best way to do something. You are either in that answer or your competitor is.
Answer Engine Optimisation, or AEO, is how you earn a place in those answers. It is not a trick. It is making your content the clearest, most citable source on the questions your buyers ask. Here is where to show up, how to track it, and what actually moves the needle.
The answer engines to show up in
ChatGPT
Free + paidThe biggest AI answer engine by reach. When a founder or buyer asks it for the best option in your category, you either appear or you do not. Test your own brand and category prompts here every week.
Visit chatgpt.com
Perplexity
Free + paidAn answer engine that cites its sources inline, which makes it the clearest place to see whether your content is being used. If Perplexity links you, you are part of the answer. If it links a competitor, you know your gap.
Visit perplexity.aiTools to track your AI visibility
Profound
PaidEnterprise-grade AI visibility tracking. See how often you are mentioned across ChatGPT, Perplexity and Google's AI answers, and which sources those engines pull from to build their replies.
Visit tryprofound.com
Otterly
Free + paidA lighter, founder-friendly way to monitor where your brand shows up across AI search. Track prompts, benchmark against competitors and spot the sources you need to earn. A good first AEO tool.
Visit otterly.aiThe playbook
- Write the page that answers the exact question, in plain language, with the answer at the top. AI quotes clarity.
- Add real structure: clear headings, short definitions, FAQs and schema so engines can lift your answer cleanly.
- Earn third-party mentions. AI answers lean on what others say about you, not just your own site.
- Be specific and factual. Numbers, named outcomes and dates get cited far more than vague claims.
- Track a set of buyer prompts weekly, watch which sources the engines cite, then go and earn those.
Anyday's AI Visibility service gets funded startups into the answers ChatGPT, Perplexity and Google's AI give your buyers. It is the same playbook we use on our own site. If you want to be the recommendation, not the runner-up, this is the work.
- Buyers ask AI for recommendations. AEO decides whether you are the answer.
- Clarity, structure and third-party mentions are what engines cite.
- Track buyer prompts weekly with Profound or Otterly, then earn the sources you are missing.
