A brand-new agency that had to look established from day one

Equity came to us needing a complete brand identity. As a brand-new player in a crowded, established luxury market, they needed a brand that was bold, confident and turned real estate on its head, not another safe, beige property logo.

We built Equity's brand from the ground up: a refined wordmark and a distinctive Q monogram, a confident palette of charcoal, cream, leather and deep green, and an editorial type system pairing a high-contrast display serif with a clean grotesque. We set the art direction for photography, assets and textures, and wrote the brand guidelines so the identity stays consistent across digital, print and outdoor. We then carried the brand into a property-search website, where buyers and renters can browse residential, commercial and off-plan listings and read market insights.