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Anyday+ Orbit

A product family scaling faster than they could hire for

Product Design · Design Subscription

Orbit is a streaming and connectivity platform in the Gulf. As it scaled across TV, mobile and in-car experiences, it needed senior product design across several products at once, faster than it could hire for.

Services
Product Design, Design Subscription
Stage
Enterprise
Sector
Technology & SaaS
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The problem

Orbit was building a full family of products, a home and TV experience, a mobile app, an in-car experience and a connectivity app, but did not have the senior design capacity to move them all forward together. They needed a partner who could design across every surface, keep them visually consistent, and feed a busy in-house dev team without slowing it down.

Approach

Anyday embedded as Orbit's product design team on a subscription. We designed across four products in parallel, Orbit Home, Orbit X, Orbit Now and Connect, covering TV, mobile, CarPlay and Wi-Fi and connectivity screens. We built a shared design system, with component specs, naming conventions, variants and states, so the products stayed consistent and developers could build faster. And we ran a batch Kanban workflow so finished design tickets flowed straight into development, with no waiting on sprint planning.

Facts & Figures
  • 4
    Products in parallel
  • 1
    Shared design system
  • 3
    Platforms covered
  • Continuous
    Delivery workflow
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Results

Anyday became Orbit's embedded design function across the whole product family, four products and one shared design system, delivering continuously into their development pipeline through 2025 and into 2026.

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